From the Experts
Creating Personas for PPC: Creating personas for your PPC campaigns can be a very strong tool to help you develop keyword lists, ad copy, and landing page tests by taking advantage of customer information. Check out this post by Elizabeth Marsten to learn the ins and outs of developing PPC personas.
Search Engine Watch
17 Keys to Success in Social PPC: Melissa Mackey has done it again with a great list of tips to succeed in social media as well as breaking it down and giving tips for each of the big three: Twitter, Facebook, and LinkedIn.
3 Quick Tips to Get Your Banner Ad Clicked (With Examples): Getting your banner ads clicked can sometimes be an easy task, other times not so much. The tips in this article, though meant to get you more clicks, can also apply to having a strong overall display ad strategy.
The SEM Post
Quality Score: 7 New Things You Don’t Have to Worry About: A couple weeks ago, Google released a new White Paper on AdWords Quality Score. Since then, it’s been the talk of the industry and Andrew Goodman has done a great job outlining seven things you don’t have to worry about.
How to Create a Pay-Per-Click Campaign Around Customer Intent and The Buying Cycle: The name of the game in search isn’t keywords, it’s search queries. Give this article a read to learn how to take advantage of queries and build your campaigns and offers around what people are actually looking for.
Search Engine Land
Use Contextual Data To Gain A Competitive Search Marketing Advantage: Understanding the larger trends that impact your PPC campaigns like weather, temperature, etc. can open up a whole new world of targeting opportunities. Check out this post to learn how to start taking advantage of those trends and improve your performance.
From the Engines
Helping shoppers decide with product ratings on Google Shopping: Pretty self explanatory here. Google Shopping listings now can include product ratings. Check out the post to find out how to enable these on your ads.