From the Experts
Search Engine Journal
AdWords Scripts for MCC: How to Detect Account Anomalies Automatically: Scripts are the new hotness in PPC. Check out Frederick Vallaeys new solution for detecting anomalies within your accounts at the MCC level.
What Google Shopping Campaign Priority Settings Really Mean: There’s been a bit of confusion over some of the features within Google’s new Shopping Campaigns. Check out this post to get the skinny on how to use priority settings properly in your accounts.
Four Reason to “Just Say No” to Low CTR: Larry Kim is at it again. In this post he talks about low CTR strategies and how he sees them as losing bets in the long run. Check it out.
Functional vs. Performance Paid Search Strategies and Tactics: Not all PPC activities are created the same. Some drive for functionality within your account, others drive for end performance stats. But which are more important? Check out the post to see what Jeff Allen has to say.
From the Engine
Bing Ads Continues to Heat Up with Increased Clicks, New Features and More: As we’ve come to expect from Bing, they continue to make progress in a direction advertisers like. Check out the successes of Bing this past year as well as what they’re working on moving forward.