From the Experts
Capturing Traffic vs Generating Demand: A distinction most clients have a hard time making is between traffic and demand. Julie Bacchini does a great job explaining and gives a real world example to help get the point across.
Talk is Cheap, But Long Tail Keywords Are Not – The Power of Seeds: We always hear you should target long tail keywords to lower your CPCs, but that’s not always the case. Check out this post to find out why and find out how to actually lower them.
Search Engine Journal
Tapping the Unknown Power of Google RLSA: Get a rundown from Neil Patel about RLSA basics as well as some tips to make your campaigns a success.
Search Engine Land
Mobile PPC Tips & Tricks – What Works & Doesn’t: This year, like the last 3, is the “Year of Mobile”. Mona Elesseily gives some solid input and tips in her most recent post.
From the Engines
New In Bing Ads: Inline Bid Suggestions and Keyword Delivery Status Insight: Bing continues to deliver Googley types of stats. The newest round includes estimated bid suggestions and more in depth status reports as columns in the Bing Ads interface.
A simpler way to manage your business locations in AdWords: Location extensions just got upgraded to work seamlessly with your Google My Business account.
Scale your Shopping campaigns with bulk uploads and AdWords Editor: Let’s be honest, the title kinda says it all. Check out the post for details.