Happy Friday friends! And welcome back to the Clix Marketing Blog’s Weekly PPC News and Views! Hopefully all of you are sitting back and relaxing rather than frantically “upgrading” your campaigns this morning. If so, here’s a little bit of ready that we enjoyed this week.
From the Engines
In their latest update, Bing Ads has announced that their Change History Graph is now out of beta testing and available to all advertisers within the Bing Ads Web UI. Hooray! This is just another improvement on their system to prove that they’re out to make their customers happy. (Psst, hey Bing Ads! I’ve still got my fingers crossed for a desktop editor for Macs! Though I did stop holding my breath a long time ago.)
As competition continues to build in the paid search industry, it also becomes increasingly important to be sure you’re not only understanding your customers behavior, but also understanding and acting upon that data. Enter Google Analytics Advanced Segmentation. The tool you know and love has now become even more insightful and easy to use. I mean, just read the title: Re-imagining Segmentation in Analytics to Help You Make Better Decisions, Faster. Yes please!
From the Experts
Every once in a while, it’s good to introduce a little psychology your PPC management. And I don’t mean looking into your customers buying habits and thought processes. Sometimes you need to evaluate your own processes and decide if things needs to be changed or remain the same. This week, Andrew Goodman over on the Traffick blog has given a great PPC spin on reactive and proactive thinking in PPC: Fast and Slow. Too often we get stuck in a rut of only carrying out reactive tasks based on data, but when we do that we miss out on real opportunities for growth and long term improvement. Check out the post to read about the theory, as well as some suggested slow thinking PPC actions Andrew gives.
Search Engine Watch
Facebook recently announced they’re changing their reporting interface and will be rolling it out to advertisers soon. But what changes are they making, and how can you take advantage of them? Lucky for you, Merry Morud has written a great post walking you through the new reporting interface, the advancements made, as well as a couple drawbacks on the new system. If you’ve got FB campaigns running, definitely check out this post to get the most data from your campaigns.
Beyond the Paid
Pfft, and here you thought we were going to go the entire round up this week without a post about Enhanced Campaigns. Don’t be silly.
In my opinion, this week’s Beyond the Paid post The Good, The Bad, and the Enhanced sums up everything there is about the forced update on Monday. Melissa points out some good features coming to advertisers, but also makes note of areas where advertisers weren’t number one on Google’s important people list. But in the end, we’re stuck with Enhanced Campaigns.
Well, that wraps up another edition of PPC News and Views. Tune in next week for more from around the PPC industry. Have a fan-freaking-tastic weekend!