About the Experts
Earlier this week, both PPC Hero and Clix Marketing put together lists of influential persons in the PPC industry. Here are those two posts for quick reference so you can be sure you’re connected to as much knowledge as possible.
From the Experts
Learn About Search Intent: Why Mobile PPC Campaigns Are Different: Get insights about adjusting your campaigns specifically for mobile devices based on user behavior and intent.
When to Say No to a New Client: 10 Red Flags for Agencies: Not all clients are the ideal client. Check out this list of red flags from industry experts to help you know whether you’re next client will be a dream or a nightmare.
3 Significant Ways Google Plus Can Help SEM Campaigns: As marketers, we’re always looking for ways to enhance and improve our campaigns. Check out this post to learn what benefits you can gain from Google Plus.
Why Website Redesigns Impact PPC More Than You Think: All too often redesigning a website, whether visually or technically, can be seen as a task for the organic team. But that’s not the whole story. Check out Matt Umbro’s post to see how it could impact your PPC efforts as well.
From the Engines
Introducing Dynamic Sitelinks: Like many things in Google, sitelinks have just gotten “easier”. Dynamic Sitelinks will be rolling out globally today, and will allow Google to show different content on your site if it predicts it will perform better. Check out the post for more details.
As a bonus, here’s a rundown from Ginny Marvin: Google AdWords Debuts Dynamic Sitelinks Globally: What You Need to Know.
How Your Feedback is Shaping Bing Ads – July 2014 Edition: Check out this post to see how Bing Ads is using user feedback to directly impact their platform and catch up on recent changes.