From the Experts
Google Shopping Feed Specification Update: Google recently announced updates to the Shopping Campaigns feeds. These changes will be going into effect at the end of September this year. Take a look at the list to make sure you understand the updates you’ll need to make.
How to Use Google’s Auction Insights Without Getting Caught In a Shootout: One of Google’s cool tools is the Auction Insights report, but it’s not always the easiest to get actionable data out of. Follow these steps to make sure you’re getting the most out of the Auction Insights report.
Search Engine Land
How Hard Should You Press the Gas Pedal in Paid Search?: Are you spending your time thinking of the big picture? Check out this post and make sure your asking the right questions and taking the right steps to put the pedal down.
White Shark Media
Why Learning to Over-Deliver Is Still the Best Business Decision for PPC Agencies: Are you giving your all for your clients? Check out this list to get some ideas of how you can improve your service to them by over-delivering.
4 Reasons Your Mobile E-Comm Is Still Sucking (& How to Fix It): Mobile is continuing to increase in importance in PPC. Each year more people start using their mobile devices for more things. Check out this post to make sure you’re taking full advantage of your mobile potential.
From the Engines
Segmenting Brand and Generic Paid Search Traffic in Google Analytics: Brand and non-brand traffic can perform very differently in paid search campaigns. Google Analytics is now going to automatically (with your input) segment your brand and non-brand traffic within your account. This feature will be rolling out in coming weeks. Check out the post for step-by-step guide to get started.
More Insights about Quality Score and the AdWords Auction: In an attempt to continue to clarify the purpose and usefulness of Quality Score, Google has put together a new resource for advertisers. Check it out.
Drive More App Installs and Engagement with New Ads on the AdMob Network: Earlier this year Google announced more options for advertising your mobile apps. Today, they’re making those features available to advertisers. Check out the post to see which ones are right for you.