The Clix Marketing Weekly #PPC News and Views: April 25, 2014

This Week in PPC News and ViewsWelcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views. Lots of fun stuff happened this week and below are the articles we think sum it up. Enjoy!

From the Experts

Beyond the Paid

Google: Too Big To Fail?: Our industry’s beloved Melissa Mackey continues to do what she does best, make you think about things you weren’t thinking about before. Check out what she has to say about Google’s most recent changes and what those mean in the big picture.

Search Engine Land

This AdWords MCC Script Will Save You An Hour Every Day!: AdWords scripts are one of the coolest new tools out there, but sometimes they’re hard to take advantage of. This post walks through the benefits of using MCC level scripts as well as gives an example of one that might be beneficial for you to start using today!

3Q Digital

5 Mobile Mistakes Your Need To Stope Making In AdWords: Mobile mobile mobile. We hear it all the time. It seems like the past 3 years and the next 3 years will all be dubbed “The Year of Mobile”. Check out this post to make sure you’re following mobile best practices in your campaigns.

About the Engines, but From Wherever

Google AdWords

Unless you’re living under a rock, it’s no secret that there were numerous changes in Google AdWords either announced or launched this week. Here’s what came down the pipe as well as some round up posts from marketers:

Sharing the latest AdWords Innovations: Inside AdWords

Google’s Keyword Planner Just Got Awesome Today: PPC Hero

Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms: Search Engine Watch