
Recently my co-worker, Tim Jensen, wrote a blog post on setting up a Twitter Ads campaign. One of the sections of that post explained setting up the targeting for your campaign. I wanted to use my post to deep dive into the interest targeting options and list out what is currently available to help you consider if Twitter Ads is right for your brand. Use the links below to help you find the targeting areas most important to your account goals
- Automotive
- Beauty
- Books and literature
- Business
- Careers
- Education
- Events
- Family and parenting
- Food and drink
- Gaming
- Health
- Hobbies and interests
- Home and garden
- Law, government, and politics
- Life stages
- Movies and television
- Music and radio
- Personal finance
- Pets
- Science
- Society
- Sports
- Style and fashion
- Technology and computing
- Travel
In all there are twenty-five interest categories which can be drilled down to 350 subcategories. These interest are compiled based upon topics users connect or engage with on Twitter. While some categories and subcategories may seem specific, even Twitter states this targeting option is at a broader scale.
Twitter recommends selecting no more than 10 subcategories to your ad group. After the campaign launches, you will be able to review the performance to see how your interest selections perform. You can then review the data to decide if you want to remove any interest targeting options or possibly separate out some interests into their own campaigns to push more exposure.
Take some time to review your options. Even if Twitter Ads doesn’t have the exact types of interests you are looking for, try and find other interests your target audience may also be interested in. For example, under Gaming, you cannot target specific brands, but you may want to target Console Gaming, Gaming News, or Online Gaming. It won’t take a lot of time to review all your options and see if interest targeting on Twitter is right for your brand.
Automotive
Automotive — Automotive news and general info
Automotive — Car culture
Automotive — Convertibles
Automotive — Hybrid and electric vehicles
Automotive — Luxury
Automotive — Minivans
Automotive — Motorcycles
Automotive — Offroad vehicles
Automotive — Performance vehicles
Automotive — Sedans
Automotive — SUVs
Automotive — Trucks
Automotive — Vintage cars
Beauty
Beauty — Body art
Beauty — Face care
Beauty — Hair care
Beauty — Make-up and cosmetics
Beauty — Skin care
Beauty — Spa and medical spa
Beauty — Tanning and sun care
Books and literature
Books and literature — Biographies and memoirs
Books and literature — Books news and general info
Books and literature — Business and finance
Books and literature — Comics
Books and literature — Cookbooks, food, and wine
Books and literature — Health, mind, and body
Books and literature — Mystery and crime
Books and literature — Nonfiction
Books and literature — Politics and current events
Books and literature — Romance
Business
Business — Advertising
Business — Biotech and biomedical
Business — Business news and general info
Business — Business software
Business — Construction
Business — Entrepreneurship
Business — Government
Business — Green solutions
Business — Human resources
Business — Investors and patents
Business — Leadership
Business — Marketing
Business — Nonprofit
Business — Small business
Business — Technology
Careers
Careers — Career news and general info
Careers — Job fairs
Careers — Job search
Careers — U.S. military
Education
Education — Adult education
Education — College life
Education — Education news and general info
Education — Graduate school
Education — Homeschooling
Education — Language learning
Education — Online education
Education — Special education
Events
Events — Entertainment awards
Events — Holidays
Events — Movie festivals
Events — Music festivals and concerts
Events — Political elections
Events — Sporting events
Events — Tech tradeshows
Family and parenting
Family and parenting — Babies and toddlers
Family and parenting — Daycare and preschool
Family and parenting — Elder care
Family and parenting — Parenting K-6 kids
Family and parenting — Parenting teens
Food and drink
Food and drink — American cuisine
Food and drink — Barbecues and grilling
Food and drink — Bars and nightlife
Food and drink — Beer
Food and drink — Cajun and Creole
Food and drink — Chinese cuisine
Food and drink — Cocktails and beer
Food and drink — Coffee and tea
Food and drink — Cooking
Food and drink — Desserts and baking
Food and drink — Dining out
Food and drink — Ethnic foods
Food and drink — Fast food
Food and drink — Fine dining
Food and drink — Foodie news and general info
Food and drink — French cuisine
Food and drink — Italian cuisine
Food and drink — Japanese cuisine
Food and drink — Liquor and spirits
Food and drink — Mexican cuisine
Food and drink — Vegan
Food and drink — Vegetarian
Food and drink — Wine
Gaming
Gaming — Board gaming
Gaming — Computer gaming
Gaming — Console gaming
Gaming — Gaming news and general info
Gaming — Mobile gaming
Gaming — Online gaming
Gaming — Roleplaying games
Health
Health — Health news and general info
Hobbies and interests
Hobbies and interests — Arts and crafts
Hobbies and interests — Astrology
Hobbies and interests — Birdwatching
Hobbies and interests — Boating
Hobbies and interests — Cartoons
Hobbies and interests — Celebrity fan and gossip
Hobbies and interests — Chess
Hobbies and interests — Cigars
Hobbies and interests — Comedy
Hobbies and interests — Dance
Hobbies and interests — Design
Hobbies and interests — Drawing and sketching
Hobbies and interests — Exercise and fitness
Hobbies and interests — Freelance writing
Hobbies and interests — Gambling
Hobbies and interests — Genealogy
Hobbies and interests — Guitar
Hobbies and interests — Jewelry making
Hobbies and interests — Modeling
Hobbies and interests — Needlework
Hobbies and interests — Painting
Hobbies and interests — Paranormal phenomena
Hobbies and interests — Performance arts
Hobbies and interests — Photography
Hobbies and interests — Sci-fi and fantasy
Hobbies and interests — Scrapbooking
Hobbies and interests — Screenwriting
Hobbies and interests — Shopping
Hobbies and interests — Stamps and coins
Home and garden
Home and garden — Appliances
Home and garden — Entertaining at home
Home and garden — Gardening
Home and garden — General info
Home and garden — Home repair
Home and garden — Interior decorating
Home and garden — Landscaping
Home and garden — Remodeling and construction
Law, government, and politics
Law, government, and politics — Commentary
Law, government, and politics — Conservative
Law, government, and politics — Government resources
Law, government, and politics — Legal issues
Law, government, and politics — Liberal
Law, government, and politics — Nonpartisan
Law, government, and politics — Politics
Life stages
Life stages — Auto intenders
Life stages — College students
Life stages — Dads
Life stages — Empty nesters
Life stages — Moms
Life stages — Newlyweds
Life stages — Veterans
Movies and television
Movies and television — Action and adventure
Movies and television — Animation
Movies and television — Bollywood
Movies and television — Business and news
Movies and television — Comedy
Movies and television — Documentary
Movies and television — Drama
Movies and television — Foreign
Movies and television — Horror
Movies and television — Independent
Movies and television — Movie news and general info
Movies and television — Music
Movies and television — Reality TV
Movies and television — Romance
Movies and television — Sci-fi and fantasy
Movies and television — Sports themed
Music and radio
Music and radio — Alternative
Music and radio — Blues
Music and radio — Christian and gospel
Music and radio — Classical
Music and radio — Country
Music and radio — Dance
Music and radio — DJs
Music and radio — Electronic
Music and radio — Hip hop and rap
Music and radio — Indie spotlight
Music and radio — Jazz
Music and radio — Latino
Music and radio — Metal
Music and radio — Music news and general info
Music and radio — Pop
Music and radio — R&B and soul
Music and radio — Reggae
Music and radio — Rock
Music and radio — Talk radio
Music and radio — Venues
Music and radio — World
Personal finance
Personal finance — Banking
Personal finance — Beginning investing
Personal finance — Credit, debt, and loans
Personal finance — Financial news
Personal finance — Financial planning
Personal finance — Hedge funds
Personal finance — Insurance
Personal finance — Investing
Personal finance — Mortgage
Personal finance — Mutual funds
Personal finance — Options
Personal finance — Real estate
Personal finance — Retirement planning
Personal finance — Stocks
Personal finance — Tax planning
Pets
Pets — Birds
Pets — Cats
Pets — Dogs
Pets — General info
Pets — Horses
Pets — Reptiles
Science
Science — Biology
Science — Chemistry
Science — Geography
Science — Geology
Science — Physics
Science — Science news
Science — Space and astronomy
Science — Weather
Society
Society — Dating
Society — Divorce support
Society — Marriage
Society — Senior living
Society — Weddings
Sports
Sports — Action sports
Sports — Auto racing
Sports — Baseball
Sports — Bodybuilding
Sports — Boxing
Sports — Canoeing and kayaking
Sports — Climbing
Sports — College basketball
Sports — College football
Sports — Cricket
Sports — Cycling
Sports — Fantasy sports
Sports — Figure skating
Sports — Fishing
Sports — Golf
Sports — Horse racing
Sports — Hunting and shooting
Sports — Ice hockey
Sports — Martial arts
Sports — Mountain biking
Sports — NASCAR racing
Sports — NBA basketball
Sports — NFL football
Sports — Olympics
Sports — Paintball
Sports — Poker
Sports — Power and motorcycles
Sports — Rodeo
Sports — Rugby
Sports — Running and jogging
Sports — Sailing
Sports — Scuba diving
Sports — Skateboarding
Sports — Skiing
Sports — Snowboarding
Sports — Soccer
Sports — Sporting goods
Sports — Sports news
Sports — Surfing and bodyboarding
Sports — Swimming
Sports — Table tennis and ping-pong
Sports — Tennis
Sports — Volleyball
Sports — Waterskiing and wakeboarding
Style and fashion
Style and fashion — Baby apparel
Style and fashion — Dresses and skirts
Style and fashion — Fashion
Style and fashion — Jewelry
Style and fashion — Kids’ apparel
Style and fashion — Men’s accessories
Style and fashion — Men’s bags
Style and fashion — Men’s beachwear
Style and fashion — Men’s formal wear
Style and fashion — Men’s jeans
Style and fashion — Men’s outerwear
Style and fashion — Men’s pants
Style and fashion — Men’s shoes
Style and fashion — Men’s tops
Style and fashion — Sunglasses
Style and fashion — Watches
Style and fashion — Women’s accessories
Style and fashion — Women’s bags
Style and fashion — Women’s beachwear
Style and fashion — Women’s intimates and hosiery
Style and fashion — Women’s jeans
Style and fashion — Women’s outerwear
Style and fashion — Women’s pants
Style and fashion — Women’s shoes
Style and fashion — Women’s tops
Technology and computing
Technology and computing — Animation
Technology and computing — Antivirus
Technology and computing — Cameras and camcorders
Technology and computing — Cell phones
Technology and computing — Computer certification
Technology and computing — Computer networking
Technology and computing — Computer programming
Technology and computing — Computer reviews
Technology and computing — Data centers
Technology and computing — Databases
Technology and computing — Enterprise software
Technology and computing — Graphics software
Technology and computing — Home entertainment
Technology and computing — Linux
Technology and computing — MacOS
Technology and computing — Mobile
Technology and computing — Network security
Technology and computing — Open source
Technology and computing — PC support
Technology and computing — SEO
Technology and computing — Startups
Technology and computing — Tablets
Technology and computing — Tech news
Technology and computing — Video conferencing
Technology and computing — Web design
Technology and computing — Windows
Travel
Travel — Adventure travel
Travel — Africa
Travel — Air travel
Travel — Asia
Travel — Australia and New Zealand
Travel — Bed and breakfasts
Travel — Business travel
Travel — Camping
Travel — Canada
Travel — Caribbean
Travel — Cruises
Travel — Eastern Europe
Travel — Europe
Travel — France
Travel — Greece
Travel — Hawaii
Travel — Honeymoons and getaways
Travel — Hotels
Travel — Italy
Travel — Japan
Travel — Las Vegas
Travel — Luxury travel
Travel — Mexico and Central America
Travel — National parks
Travel — South America
Travel — Theme parks
Travel — Travel news and general info
Travel — Traveling with kids
Travel — United Kingdom