It was a big year in PPC from the new AdWords UI, the start of artificial intelligence and machine learning, along with the focus on audience targeting! As we prepare for the products, platforms, and announcements coming in 2018, let’s end this year by looking back at our most popular content — the top 17 posts from the most exciting year yet in PPC.
You can count on us to continue delivering our thoughts, opinions, and tips throughout the next year on the PPC industry. We hope you have a safe and happy start to 2018!
What would you like us to focus on in 2018? If there is a specific topic we can write on and cover, we’d love to hear it in the comments or in our reader poll!