I spotted another addition to the AdWords tool arsenal today – a capability that seems to be in beta – that recommends customized ad text.
Creating compelling ads is one of the most difficult tasks faced by new AdWords advertisers. Google’s new tool walks the advertiser through a set of very targeted questions, and then suggests several ad variations that can be instantly added to a campaign.
We judged the ad text suggestions to be on average very good, but were surprised that several seemed to be weak – lacking calls to action, for example.
Still the tool will surely be of significant value to new advertisers, and should spark new ideas for even the most grizzled vets.
Here are screen shots of the tool in action:
