Today Yahoo! announced it will provide free, open access to the “Panama” search marketing APIs through the launch of the Commercial API Program. This means advertisers, developers and commercial partners will be able to build upon Yahoo!’s search marketing technologies or create new search marketing tools and apps more easily. In addition, optional fee-based, value-added services will be offered so commercial clients can fully leverage Yahoo!’s APIs for their clients.
Here’s a link to the press release.
