While everyone was buzzing about the many announcements from Google Marketing Live, I got a pleasant little notice in one of my client accounts last week. It looked like this:
The full text reads as follows: “Control your campaign order – You can now sort your campaigns with a click. Using a different order for your campaigns may make navigation easier.”
Sort Campaigns Six Different Ways
The tool tip pointed to a little icon with an up arrow and down arrow. It’s just to the right of your campaign names in the leftmost navigation pane of the UI (if you’ve minimized this you will need to expand it). If you click the icon you see the following options:
- Alphabetical – Nothing fancy here. Just A-Z or Z-A
- Cost – High to low or low to high
- Status – This is the most sophisticated, offering Enabled to Removed or Removed to Enabled. It looks like Paused falls in the middle either way
- Conversions – High to low or low to high
- Impressions – High to low or low to high
- Budget – High to low or low to high
Solves An Actual Issue
This is the kind of change that won’t get any press. It’s just too small, but this is the kind of change that I like. If you’ve ever been in an older Google Ads account you know there can be a lot of stuff floating around. Old experiments. Paused or deleted campaigns from discontinued products/services. Sometimes it’s just a matter of having 100s of campaigns and you have to scroll down the campaign list, click “More”, repeat until the right campaign is there. (yes I know you can search for campaigns and I agree it’s quicker) It can get messy.
These options give you a way to float your more important campaigns to the top for a given task. Sorting by Cost high to low will show you the campaigns spending your money the fastest. Sorting by Enabled to Deleted allows you to keep all that old crap “visible” in your data table (for filtering, YoY comparisons, etc.) without making the campaign navigation a total disaster.
Thanks, Google engineers who did this!
What do you think of this update? We’d love to hear your thoughts in the comments below!
