Google’s Getting Bolder

We spotted a new Google AdWords phenomenon yesterday – as you know, Google “bolds” words in ad text that match the keywords you’re bidding on. The example below (click on the graphic to see a larger version) shows that synonyms of keywords are now appearing in boldface!

We’ve confirmed with Google that this is a new “feature,” and it also works with acronyms. So, for example, if the keyword is “GM,” and the words “General Motors” is included in the ad text, then “General Motors” will appear in boldface.

Shall we hold a contest to see how many of an ad’s words can be “bolded?”