New Features for Microsoft adCenter

Microsoft installed new adCenter features today – details below. Also, Microsoft announced in an SES San Jose session that they’re working on an offline editor for adCenter – like AdWords Editor. Yahoo! Yahoo?

Upgrade highlights:

  • Save time with fast and thorough editorial reviews for new ad groups.
  • Create campaigns with ease by quickly importing campaigns directly from other paid search programs or by copying existing ad groups within adCenter to a new campaign.
  • Instantly navigate to specific accounts, campaigns, or ad groups with the new adCenter home page dashboard, a one-stop-shop for all of your daily campaign management tasks.
  • Update keyword bids in bulk and view keyword performance on the same page.
  • Visualize your campaigns’ targeting settings with Microsoft Virtual EarthTM map integration for geographical targeting.

For details on how to use these adCenter improvements view the Feature Release Guide. In addition, the adCenter Blog will highlight detailed feature reviews after the upgrade occurs.