Spruce Up Your Facebook Image Ads With These 3 Tips

One of the biggest pain points some of my clients have when it comes to jumping into Facebook is the need for quality images and ads. Smaller businesses don’t always have in-house creative resources, so these channels can seem daunting and overwhelming.

It doesn’t help that Facebook has very strict rules on only having text on 20% of your image. In my experience, it can often be a pain for there to be anything except a logo in the image.

With the holidays coming up, it’s more important than ever that your image ads are snazzy and eye-catching. Here are a couple of tips that can help improve your Facebook image ads.

Utilize ShutterStock Photos in Facebook Ads

When setting up new ads, if you don’t have your own images to utilize, you can take advantage of a large inventory of stock photos from Shutterstock for free. Here is how to get started.

Head to the ad that you want to edit and click the “change image” button.

Select “Stock Images” in the image selection window. Search for the image you want for your in your ads.

You will want to make sure that the image still complies with Facebook’s 20% text in an image rule.

When you see the preview of your image with the text, you’ll notice that it has the watermark on it. This won’t be present in the actual ad.

I have always had an abundance of images to choose from no matter the topic.

If you want some tips on choosing stock photos, check out this post from Shutterstock about choosing the right stock photos to represent your brand on Facebook.

Other Free Stock Image Sites

If you want to make some adjustments to free-for-commercial-use images, I would recommend our BIG list of free stock image sites.

These sites do not require attribution for their photos but are still high resolution and professional.

Some of my favorites? Pexels, which adds photos every day and is great for fun holiday photos, and Pixabay, which has over a million images available.

Make Quick Edits with Canva

I’m definitely no designer. But I am able to make small adjustments to images using the handy and free design tool Canva.

Upload your logo to Canva and add it to your images for more brand emphasis. Canva also has a wide variety of free shapes, fonts and stock images that you can adjust to your needs. You can also resize images and share images with co-workers or clients who also have a Canva account.

One of my favorite features is the ability to save brand colors, logos, and fonts to a “Your Brand” section which makes these adjustments to image ads even quicker.


I hope these tips are useful for your next Facebook campaign!

If you liked this post you might like this post on 4 tips for improving your Facebook ad copy.

What tips and tools do you recommend for better Facebook image ads? I’d love to hear about them in the comments!