Tomorrow’s PPC Rockstars guest is none other than online marketing expert Bryan Eisenberg, one of the co-founders of FutureNow, featured speaker at nearly every advertising/search conference I can think of, and co-author of several “must-read” books. His latest, “Always Be Testing,” is an instant classic that should hold a hallowed spac on every search marketer’s bookshelf, right after Scientific Advertising and Landing Page Optimization.
Tune in to hear me and Bryan discuss the top page and ad elements that every PPC advertiser should test.
