New Clix Research on Content Network Advertising

At Clix Marketing we’ve started doing extensive research on Content network advertising – specifically to find out how Content advertising on AdWords, YSM and adCenter performs differently from Search advertising. The goal is for us to publish specific advice on how to improve/optimize results from Content advertising, which traditionally yields lower CTR and conversion rates than Search.

We’re getting excellent input from Content experts at Google, Yahoo and Microsoft – and some major surprises about how Content advertising really works.

We’ll publish findings in this blog, and roll them up into one or more articles and presentations elsewhere.

I’ve attached the first tips – via a presentation I gave at SEW Live in Columbus last week. I’ll present an expanded version at SES Toronto in mid-June.

Here’s the PowerPoint file: Content Network Advertising Tips

Watch it on SlideShare without PowerPoint: