Conferences, work travel, remote work: Chances are if you’re a PPC professional in 2016, you’ve likely done these things. So how do you keep up productivity while on the go? Technology is only getting more mobile, so how can you use that to your advantage? As an avid traveler myself, I have some tips for making the most of your work outside of your personal office – whether that’s your at-home office or a traditional office setting.
Portable USB-Powered Computer Monitor
If you’re a remote worker, or if you travel frequently, I cannot recommend this portable monitor more. It is a little pricey, but it doesn’t require a separate power source, it’s super light and it’s roughly the thickness of a notebook, meaning it doesn’t add much weight to your bags. It is very valuable for me to be able to work with two monitors despite being away from my office. I use it when traveling on business as well as the coffee shop. I don’t recommend placing it in checked luggage while traveling, as it is pretty delicate. However, I have been using mine on a regular basis for over a year now and I highly recommend it.
Heading to a new city for a conference? Need to find a new coffee shop for a change of scenery but don’t know where to go? Download the WifiMapper app and quickly locate wifi in the city of your choice. The businesses listed have profiles that include information about if the wifi is free, the network name and what the performance level was. For me, knowing ahead of time what coffee shops, restaurants and businesses I can visit before a trip is very useful.
Sometimes you just need to turn on some music and get stuff done, whether you’re on the go or in the office. To help you do just that, I suggest having some noise-cancelling headphones on hand. You’ll want to make sure they’re compatible with Voice over Internet Protocol (VOIP) if you’ll be using them for programs like Skype. I use this pair both in my home office and on the go, as they fold up, are wireless and are noise-cancelling. They’re not stylish, but they do the job.
AdWords Mobile App
In 2015, Google made it easier for PPC pros to manage their accounts from their smartphones with Google AdWords App for Android and AdWords for iOS. While these handy apps don’t pull all of the reports like your desktop interface, they can be useful to check on performance when you don’t have access to a computer.
A briefcase is definitely a word my dad uses and doesn’t really describe the kind of bag I need for my electronics. If you’re going to be traveling by air, I would recommend taking good care of your laptop and other electronics by investing in a carrying case of some kind. One with padding for my computer and portable monitor, extra pockets and a zipper (in case of bad weather) are all features that are most important to me.
Ladies, if you need a recommendation, I suggest Clark & Mayfield bags. They’re made in the U.S., have quality construction and offer a lot of different styles. Mine is always loaded down when I’m traveling and so far it still looks brand new.
Simplify Your Checklists
If you like lists like I do, but you don’t want to drag the old pencil and paper around, you should check out Checkli.com. You can make simple, mobile checklists that can be managed on your phone or online. This site makes it easy to track all of your projects.
I wouldn’t be a PPC pro if I didn’t recommend downloading Google AdWords Editor and Bing Ads Editor programs. The ability to do offline work means that despite lack of internet, you can still work on accounts and upload when connected to the web again. AdWords Editor now supports Gmail ad templates, device bid adjustments, and offers more filtering abilities in its 11.6 version, which means you can work more without the need for internet. Bing Ads released the program for Mac over the summer, meaning that even more PPC managers are able to use it. Both of these programs are continuing to get more useful with every update.
If you use Google Drive, I also recommend downloading Drive on your Mac or PC. It allows you to easily edit, save and remove files whether online or offline. If you’re offline, your computer will sync up with Drive when once again connected.
What programs, tips and tricks do you have for traveling and PPC? We’d love to hear them in the comments!
If you’re looking for a PPC position that allows you to travel, go to conferences and work remotely, Clix is looking for a PPC expert to join our team. Check out our job posting and learn more about what it’s like to be a Clixie!