We had a great August sharing all of our best Q4 PPC planning tips! Ecommerce businesses aren’t the only ones who need a Q4 plan.
Here are a few of our favorite takeaways from all of the posts:
- Consider testing video content in Facebook this season. According to Facebook, “1 in 3 mobile shoppers surveyed in the U.S. said that video is the best medium for discovering new products.”
- For B2B, consider focusing messaging around new year planning. It might be just what a potential customer on the fence needs to push them towards a product demo or a one-year commitment to your product.
- Mike Ryan gave us insight into how Google’s price competitiveness report can assist eCommerce marketers with data on how other businesses are pricing the same products. (Can B2B advertisers get a similar pricing report!?)
- For our nonprofit friends, Kristin Palmer had a ton of suggestions on how to handle Giving Tuesday as well as the rest of the giving season! Her post includes a lot of great ideas to try on Facebook that won’t cost too much when auctions are expensive.
- Since advertising can be so expensive during this time of year, SMBs may need to try some lower-budget, less traditional tests. However, don’t forget to push remarketing & retain existing customers.
- Start testing automation BEFORE the holiday season!
- Use this list of Q1 planning suggestions to make sure your B2B accounts are ready to hit the ground running!
Make sure you didn’t miss an article along the way:
- Q4 PPC Planning – Series Introduction + General Organizational Tips
- [Clix Shares] Biggest Misconceptions Around Q4 Planning
- Q4 PPC Planning: Creating an Ecomm Facebook Ad Plan
- Q4 PPC Planning: B2B Search & Display Tactics
- Q4 PPC Planning: eCommerce Search/Display/Shopping Tactics
- Q4 PPC Planning: SMB B2B Tactics
- Q4 PPC Planning: Strategies for Nonprofits
- Q4 PPC Planning: B2B Social Advertising Tactics
- Q4 PPC Planning: Key Areas of Strategic Focus for Large Ecomm Brands
Send any ideas or requests for future series you’d like to see here on the blog – we would love to hear them!