Q4 PPC Planning: August Series Wrap-Up

We had a great August sharing all of our best Q4 PPC planning tips! Ecommerce businesses aren’t the only ones who need a Q4 plan.

Here are a few of our favorite takeaways from all of the posts:

Consider testing video content in Facebook this season. According to Facebook, “1 in 3 mobile shoppers surveyed in the U.S. said that video is the best medium for discovering new products.”
For B2B, consider focusing messaging around new year planning. It might be just what a potential customer on the fence needs to push them towards a product demo or a one-year commitment to your product.
Mike Ryan gave us insight into how Google’s price competitiveness report can assist eCommerce marketers with data on how other businesses are pricing the same products. (Can B2B advertisers get a similar pricing report!?)
For our nonprofit friends, Kristin Palmer had a ton of suggestions on how to handle Giving Tuesday as well as the rest of the giving season! Her post includes a lot of great ideas to try on Facebook that won’t cost too much when auctions are expensive.
Since advertising can be so expensive during this time of year, SMBs may need to try some lower-budget, less traditional tests. However, don’t forget to push remarketing & retain existing customers.
Start testing automation BEFORE the holiday season!
Use this list of Q1 planning suggestions to make sure your B2B accounts are ready to hit the ground running!