The BIG List: Tons of AdWords Scripts to Save You Tons of Time

Scripts have been a buzzword for awhile now in the PPC world, but if you’re like me you’ve still been hesitant to test them out. However, I’m finding more and more that even though endeavors like this might take some more time and effort on the front end to set up, they definitely pay off and can save you lots of time in the future. Scripts became available in the new UI late last year. Here is a great write-up of script changes from the old to new interface.

Since I put together a BIG List of Scripts for the old Google interface, I thought it was worth revisiting.

Setting up Scripts in the New AdWords UI

To set up a script, just click on the wrench in the top righthand corner, then choose Scripts in the Bulk Actions section:

From there, you’ll be taken to a page that shows your list of scripts, if any have been created, and you can also choose the blue + sign to create a new one:

If you choose the + sign to create a new script, you’ll be taken to the screen below where you can name your script, paste it in and adjust it as needed:

However, before a new script can run you’ll have to Authorize it by clicking the button in the upper righthand corner.

Once you’ve put in your script information and adjusted it as needed, you can Close, Run, Save or Preview it from the options in the bottom righthand corner:

Script Management

After you create your script, you can edit its name and frequency from the main page via inline editing. For frequency, you can choose from Once, Hourly, Daily, Weekly, or Monthly:

One more inline edit you can make is in the far right Actions column. From there you can Run, Edit, Duplicate or Disable a script:

Additionally, if you have a lot of scripts, you can filter them by Script Name or who they were created by clicking on the filter icon shown in the above screenshot.

If you choose the Script History option, you’ll be taken to the following page, where you can see the date and time a script ran, its run status, and the results:

If you click on the link in the Results column, you’ll be taken to a more detailed page of the changes made:

Now that you know how to set the scripts up, let’s get to the ever-growing list.

The Big List of Scripts

Bid Management Scripts

24 Hour Bidding

Bid to Impression Share

Real-Time Position Bidding

Weather Based Bidding

Implement TV Schedule Bid Coordination

Budget Management Scripts

Limit AdWords Overdelivery

Overspending Alert

Advanced Budget Management

Ad Management Scripts

Fix Ad Capitalization Errors

Track Expanded Text Ad Performance

Check for Broken URLs

Update Countdown Ads with New Dates

Keyword Management Scripts

Pause Keywords with Zero Impressions

Simplify Negative Keyword Management with a Master Negative List

Associated Search Analysis

Device Focused Scripts

Heat Maps for Device Performance

Analyze Mobile Performance with PageSpeed Insights

Inventory Focused Scripts

Disable Ads and Keywords For Out of Stock Items

Automate Ad Management with the Inventory-based Script

Account Performance & Structure

Track Quality Score

Utilize Account Auditor to Confirm Consistent Account Structure

Track Monthly Projections

Export Daily Metrics

Other Handy Scripts

Sync Your Keyword & Ad Labels

Auction Insights

Create Dynamic Ad Extensions

Set Up Advanced A/B Testing

Export AdWords Reports Into BigQuery

Identify Under Performing GDN Placements

Load One AdWords Script Into Multiple Accounts

Bulk Shopping Ad Group Creator

Closing Thoughts

Ultimately, scripts are powerful, time-saving tools that I think many of us could do a better job of implementing in our accounts. Once you get the hang of them I doubt you’ll ever go back to managing your accounts without them. If you’d like to see even more scripts, check out these additional resources:





If you found this BIG List helpful, you might also enjoy our other BIG lists:

The BIG List: Stock Image Sourcing

The BIG List: Recurring Account Maintenance Tasks

The BIG List: Your Guide to the New AdWords Experience

The Big List: 50+ PPC Blogs You Should Be Reading

What is your favorite script? We’d love to hear about it in the comments below!