3 Random Shopping Ad Tips You’ll Be Delighted To Learn

This is a guest post from Kirk Williams, owner of ZATO

Sometimes tips, tricks, and hacks tend to be “best practices” information. Don’t get me wrong, that’s still useful to have, especially for those getting into the game. However, I’m always on the lookout for that tip that is going to make me say “huh, I didn’t even know I needed to know that, but now I’m glad I know it!”

What if a hack were a standard practice?

This post is about 3 tips that may be simple (seriously, none of these are going to blow your mind…), may be things you already knew, but hopefully are random and awesome enough for you to say, “I’m glad I now know that!”

(1) GMC: The Easy Feed Error Download Button

This is especially significant with all the Google Shopping GTIN errors appearing in your accounts as we prepare for May 16!

In Google Merchant Center, you will see errors or warnings for products that are not meeting various and sundry Shopping policies. Now, this might just be me, but for the longest time I couldn’t figure out how to actually see all of the errors. If you struggle with the same thing, today is your lucky day! Why? Because there is literally a giant download button on the screen that downloads all your errors in a nifty little CSV file.

Google Merchant Center Download Errors

You’re welcome!

(2) Get the Product Info Lowdown On Your Competition

Let’s say you can’t find your product GTIN as the deadline looms. Your manufacturer is dragging their feet, and you just want to get those last 10 products finished so the warnings are gone and you are ready for the May 16 deadline (I said that already, right? You’re remembering the date, right?).
Here’s a secret, the GTIN details are on every product page on Google Shopping for anyone to find! Just identify the “details” button, click it, and navigate down until you find the GTIN information.Mac Item Details


Mac GTIN Found Online

(3) The 3 Day Bing Ads Feed Reviewal… Wait, How Long???

Ah, Bing.

You’re like my 5 year old son.

I love you, but sometimes you drive me out of my flipping mind.

So I made some changes to my product feed and waited dutifully for 24 hours. The next day, nothing had changed. Being one that tries not to stress about life in general, I decided to wait another day. And then another day.

Finally, I could handle it no longer, I called Bing and asked for more details… and was shocked to learn about a policy I never knew. Like Mr Miyagi, I will now pass this information along to you, Grasshopper:

If your products aren’t showing in your Bing Shopping ad groups, but you have verified they are correct in Bing Merchant Center, then it’s possible you are under a 3 day manual review.

Bing Shopping Manual Review Meme

I was told by a Bing rep that this 3 Day manual review happens after the following conditions:

  • If you are submitting a feed for the first time.
  • If you upload your feeds manually and don’t update the feed by the time it expires (30 days).
  • If you make ANY change to any field OTHER THAN price or availability (it “can” cause the feed to be manually reviewed for 3 days, but not necessarily).

Side note, how crappy must be the job of the poor person who has to manually review our feeds all day, every day?

So there you have it, those are 3 random Shopping tips I have for you. What about you? Anything random you’d like to share? Were these new to you, or old news? Keep the conversation going in the comments below, or by tweeting me at @PPCKirk.

Peace out!

Kirk Williams

Kirk is the owner of ZATO, a PPC Marketing agency and has been working specifically in Paid Search since 2010.  In 2015 Kirk was named 1 of the Top 5 Rising Stars of PPC by PPC Hero and 1 of the 30 Best PPC Experts to Follow by White Shark Media. If you follow him on twitter, you know he likes to make dumb PPC memes. 

Follow @PPCKirk on Twitter