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How to Apply the AIDA Marketing Principles in PPC

How to Apply the AIDA Marketing Principles in PPC

by Clix Admin | May 15, 2013 | AAA Needs Updating, PPC Tactics

As PPC marketers, our day-to-day actions generally consist of bid management, ad copy testing, adding negative keywords, etc., but we don’t always take time to look at the marketing principles that guide these actions. Sometimes it’s helpful and refreshing...

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