by Kristin Kusiak | Jan 14, 2025 | Display Advertising, Google Ads
In Part 1 of this series, we outlined how to pull Placement reports for Performance Max and the Display Network in Google Ads. In Part 2, we outlined some filtering ideas to help you quickly identify placements to exclude. In this post, we’ll show you how to... by Andrea Taylor | Jan 7, 2025 | Display Advertising, Google Ads
While working through normal maintenance tasks lately, I’ve been taking a peek at last year’s data since 2024 is complete. I have been spending time reviewing Performance Max placement reports and Google Display Network placement reports galore. This got... 
by Kristin Kusiak | Feb 3, 2020 | Display Advertising, Google Ads
We’ve all felt the pain of doing placement reviews. There are often so many placements where our ads show even though they don’t make sense based on our targeting selections. Especially if you’ve had Display or YouTube campaigns running for some...