Happy Friday, friends, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views!
From the Experts
CPCStrategy
How to Use Branded Keywords in Trademark Campaigns:
Branded vs. brand – what’s the difference? Check out this post for some helpful tips on branded keywords and trademark campaigns.
MarketingMojo
Keyword Match-Type Segmentation – Is It Worth It?:
To segment or not to segment, it’s an ongoing question in PPC. This article does a good job of covering both sides of the argument.
iSpionage
21 Things You Didn’t Know about Search Ads [Infographic]:
Hyphens, colons & capitalization can all have an impact on your text ads. This infographic has all the stats for headlines, descriptions, display URLs & more in one place.
PPC Hero
How De-Selecting One Checkbox Completely Changed An Advertisers Lead Quality:
Have you ever tested the Search Partners checkbox in AdWords to see how it impacts traffic for your accounts? Check out this post to see why you might want to consider giving it a whirl.
Search Engine Land
Google AdWords Turns 15: A Look Back At The Origins Of A $60 Billion Business:
From 20 million searches a day to more than 3 billion a day, take a look back at how much Google AdWords has changed in 15 years.
From the Engines
New holiday research: Five ways for retailers to engage shoppers on Twitter
From the Clix Team
PracticalEcommerce
Using AdWords to Target Existing Customers by Robert Brady
Clix Marketing
LinkedIn Ads… Beyond LinkedIn? by Robert Brady
Digging Into Display Series Wrap Up! by Michelle Morgan
Writing Ad Copy To Beat Your Competitors Where They Aren’t by Michelle Morgan
Holiday & Year-End Planning For Lead Gen PPC by Andrea Taylor
