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Does it Blend? Blending Brand and Non-Brand Terms Creates a Sticky Mess

Does it Blend? Blending Brand and Non-Brand Terms Creates a Sticky Mess

by Clix Admin | Jul 15, 2013 | AAA Needs Updating, Keyword Strategy & Research, PPC Tactics

All Agencies and Advertisers deal with the somewhat sticky issue of Brand terms. How do you assign a target Cost-Per-Acquisition (CPA)? Are you tracking attribution or at least estimating an attribution effect on brand terms? Are Brand Terms given the proper amount of...

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