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Lost in the Shuffle: Why You Should Give Paused Keywords Another Chance

by Abby Woodcock | Sep 28, 2017 | AAA Needs Updating, Campaign Strategy, Keyword Strategy & Research

Many of you have probably worked on accounts with strict CPA goals. In an effort to meet those goals, you may have gone into the campaigns and paused high spend/no conversion keywords or those with CPAs above goal during a set timeframe. Hopefully, you took a look at...

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