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Case Study: Google Broad Match Experiment & Results

Case Study: Google Broad Match Experiment & Results

by Abby Woodcock | Dec 14, 2021 | Case Study, Google Ads, Keyword Strategy & Research

If you’re like me, you may have dabbled in testing regular Broad match keywords without stellar results over the past few years. However, with the continued rollout and adoption of auto-bidding, where Broad match is recommended for use, we’ve been...

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