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The Good and the Bad of PPC Auto-Optimization Features: A #PPCChat Recap

by Tim Jensen | Jun 28, 2018 | AAA Needs Updating, Automation, PPC Industry

On June 26, 2018, I hosted a #PPCChat discussion about using automatic optimization features in PPC (such as CPA bidding or the “optimize” ad rotation setting). #PPCChat is a weekly Twitter chat that occurs every Tuesday at 12 PM ET, touching on a wide range of topics...

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