by Andrea Taylor | Oct 15, 2020 | AAA Needs Updating, Campaign Strategy
This is the second of a two-part series on brand safety in 2020. Yesterday, I outlined brand safety in Google Ads and Microsoft Ads. Brand safety is a term that has become increasingly popular for digital advertisers in the last couple of years. If you want a recap of... by Andrea Taylor | Oct 14, 2020 | AAA Needs Updating, Campaign Strategy
This is the first of a two-part series about brand safety features in 2020. We’ve all been there: surfing the web when a terribly misplaced ad pops up on the web page. It could be an inappropriate placement next to an ironic news article or a truncated headline... by Andrea Taylor | Nov 20, 2017 | Campaign Strategy, PPC Tactics
Whether your clients don’t want their ads running on specific websites or performance is bad, there comes a time that you will likely need to exclude your ads from specific sites. With interfaces changing all the time, I thought I would put together a list of...