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How to Leverage Demographics in Google Ads

by Kristin Kusiak | Jul 27, 2020 | AAA Needs Updating, Google Ads, Optimization

There are four demographic categories available in Google Ads that can help you observe trends in your account, narrow down your target audience or adjust bid modifiers for. We’ll take a look at these categories and how you might use them to improve your account...

Dear Google: Allow US Advertisers To Exclude Sanctioned Countries

by Clix Admin | Sep 3, 2019 | AAA Needs Updating, Google Ads

Earlier this year I wrote about how I noticed clicks from countries like Iran, Cuba, Syria, etc. that were under OFAC sanctions (meaning US companies cannot do business with companies in these countries). I’ve talked with many advertisers since then who have...
Why Is Google Ads Allowing Ads In Restricted Countries?

Why Is Google Ads Allowing Ads In Restricted Countries?

by Clix Admin | Jan 3, 2019 | AAA Needs Updating, Google Ads

The other day I was doing an audit of geographical performance so I could set up some bid modifiers. In the Google Ads interface there are a few ways to view that data; the Geographic Report that shows performance by targeted locations (whether the user is physically...

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Clix Marketing is a digital advertising agency specializing in paid search, social & display campaigns. Our team skillfully creates and manages campaigns for our clients in Google, Microsoft / Bing, Facebook / Instagram, LinkedIn, Twitter, Quora, Pinterest, and many other online channels. If you need to drive direct revenue or leads from your website, Clix is the expert partner you’re searching for.

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