by Kristin Kusiak | Jul 27, 2020 | AAA Needs Updating, Google Ads, Optimization
There are four demographic categories available in Google Ads that can help you observe trends in your account, narrow down your target audience or adjust bid modifiers for. We’ll take a look at these categories and how you might use them to improve your account... by Clix Admin | Sep 3, 2019 | AAA Needs Updating, Google Ads
Earlier this year I wrote about how I noticed clicks from countries like Iran, Cuba, Syria, etc. that were under OFAC sanctions (meaning US companies cannot do business with companies in these countries). I’ve talked with many advertisers since then who have... 
by Clix Admin | Jan 3, 2019 | AAA Needs Updating, Google Ads
The other day I was doing an audit of geographical performance so I could set up some bid modifiers. In the Google Ads interface there are a few ways to view that data; the Geographic Report that shows performance by targeted locations (whether the user is physically...