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Organization: An Under Valued Key of Long Term PPC Success

by Clix Admin | Apr 13, 2017 | AAA Needs Updating, Agency Life, Campaign Strategy, Efficiency

I’ve been in the PPC industry for about 7 years now. (Yikes!) Although that’s not a lot of time in most industries, it’s a lifetime in ours. Over that time I’ve gone through what I’ve come to see as numerous rounds of maturation. At...
6 Best Practices for PPC Naming Conventions to Make Your Life Easier

6 Best Practices for PPC Naming Conventions to Make Your Life Easier

by Clix Admin | Jan 20, 2014 | AAA Needs Updating, PPC Tactics

Naming convention certainly isn’t the sexiest part of PPC, but in my opinion it’s one of the most overlooked areas of efficiency in account management. Having proper naming convention can make it easy to segment your reporting, filter your account for...

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