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Clix Marketing Blog’s #PPC News & Views: Friday, October 7, 2016

by Andrea Taylor | Oct 7, 2016 | AAA Needs Updating, PPC News and Views

Happy Friday (and October), friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts MarketingMojo Improve Your AdWords Remarketing Campaigns With Google Analytics Audiences: Beef up those remarketing...
How Excel Can Do Your UTM Term Tagging For You

How Excel Can Do Your UTM Term Tagging For You

by Andrea Taylor | Oct 3, 2016 | Excel Strategies, PPC Tactics

All of PPC is very detail-intensive. For me, tracking codes and tagging URLs can be  one of the most time consuming details. Make a mistake and you have no data, the URL doesn’t work or sometimes a combination of the two. Add too many tracking codes together and...

Introduction to UTM Parameters for PPC

by Andrea Taylor | Jul 19, 2016 | AAA Needs Updating, PPC Tactics

UTM parameters, or UTM codes as they’re often called, are simple snippets attached to a URL in order to send tracking information to Google Analytics. This tracking information can be used to report on all forms of your PPC efforts, as well as for other...

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