by Andrea Taylor | Nov 9, 2021 | Audience Targeting, Lead Generation, LinkedIn Ads
LinkedIn rolled out interest targeting to advertisers in 2019. It allows advertisers to reach people “based on the topics members read, comment on, like, follow or share while on LinkedIn – plus their professional searches on Bing. LinkedIn also uses... 
by Andrea Taylor | Oct 7, 2021 | Instagram
Are you on Instagram? Most of my clients are on Facebook, but I have found that some B2B clients are hesitant to branch out into Instagram. Whether its that the platform doesn’t fit their goals or that it seems like their audience isn’t there, I’m...