by Kristin Kusiak | Jan 4, 2023 | Case Study
As you know, we’re big fans of running experiments in our accounts. We do this as often as we can, often rotating between different types of experiments for ad copy tests, bidding algorithms, keywords, etc to keep tests for each client going while preparing for... 
by Abby Woodcock | Dec 14, 2021 | Case Study, Google Ads, Keyword Strategy & Research
If you’re like me, you may have dabbled in testing regular Broad match keywords without stellar results over the past few years. However, with the continued rollout and adoption of auto-bidding, where Broad match is recommended for use, we’ve been...