by Andrea Taylor | Apr 24, 2019 | Display Advertising
When it comes to Google display campaigns, you most likely have a specific audience in mind for targeting. If you’re setting up a remarketing campaign, you definitely have a specific user that you want to serve your ads to – someone who has brand... by Clix Admin | Oct 23, 2015 | AAA Needs Updating, Digging Into Display, Google AdWords
If you’ve been following our #DigIntoDisplay series, you’ve read about managing performance, making plans, targeting methods and more. Today, I’m going to discuss location settings and how the default setting could be eating your budget with worthless traffic. In... by Clix Admin | Oct 21, 2015 | AAA Needs Updating, Digging Into Display, Display Advertising, PPC Tactics
Today we’ll be building on our post from yesterday about demographics. Search marketing makes it so easy. You set up a campaign, pick some keywords and “voila”, you’re ready to go. Keywords are straightforward because the potential customer is...