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Clix Marketing Blog’s #PPC News & Views: Friday, February 12, 2021

by Andrea Taylor | Feb 12, 2021 | AAA Needs Updating, PPC News and Views

Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views! From the Experts WordStream Modified Broad Match Is Going Away: What You Need to Know: This was some of the biggest news last week. The new keyword match type structure will be...
Facebook Optimization & Delivery Controls Guide

Facebook Optimization & Delivery Controls Guide

by Abby Woodcock | Feb 10, 2021 | Facebook Ads, Optimization

As machine learning continues to advance in many of our ad platforms, it’s important to know what levers are still available to pull to help regain some control, especially if campaign performance isn’t what you hoped for or expected. Some of...

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