by Andrea Taylor | Feb 12, 2021 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views! From the Experts WordStream Modified Broad Match Is Going Away: What You Need to Know: This was some of the biggest news last week. The new keyword match type structure will be... 
by Abby Woodcock | Feb 10, 2021 | Facebook Ads, Optimization
As machine learning continues to advance in many of our ad platforms, it’s important to know what levers are still available to pull to help regain some control, especially if campaign performance isn’t what you hoped for or expected. Some of...