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When to Use Broad Match Keywords

by Bethany Bey | Feb 5, 2019 | AAA Needs Updating, Bing Ads, Google Ads, Keyword Strategy & Research, Search Advertising

Having broad match keywords is a rarity in my accounts. Broad match lets you reach the widest audience possible with your keywords. The downside is the impressions from broad match keywords aren’t very targeted which could lead to you spending money on people...

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