by Andrea Taylor | Mar 21, 2022 | Coffee & Catch Up
After a few weeks off, we’re back! Let’s hop into what happened last week in the world of #PPC! From the Experts Analytics, Display, and Retargeting Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4: We all knew it was... 
by Kayla Kurtz | Jan 24, 2022 | Coffee & Catch Up
This week’s Coffee & Catch Up includes a few more nods to the 2022 forecasts, predictions and trends in digital marketing that are expected to continuing fueling industry growth. Where are you dedicating more time this year in your strategy and tactics? ... 
by Kayla Kurtz | Jan 18, 2022 | Coffee & Catch Up
We put a small pause on this week’s Coffee & Catch Up for Martin Luther King Jr. Day – so enjoy this rare Tuesday edition and see what you missed last week in the world of #PPC! From the Experts Paid Search How to Build A Long-Term, Search-First... 
by Andrea Taylor | Jan 13, 2022 | Google Ads
We first started seeing image extensions in Google Ads accounts in 2020. This new extension option was rolled out to all advertisers in May 2021. Last month, in the heat of the holiday season, Google released some improvements to image extensions that are worth... 
by Kayla Kurtz | Dec 27, 2021 | Coffee & Catch Up
We’ll keep this one short and sweet, readers. We hope you’re enjoying the holidays as much as you’re able, and let’s get ready for a brand new year! From the Experts Paid Search Google Ads Best Practices & Tips for 2022: There are a number...