by John Lee | Apr 14, 2025 | Coffee & Catch Up
Spring is here. Can you feel it in the air?!?! The weather changes every 30 minutes just like the digital advertising industry. 😉 Here’s the latest industry news you may have missed last week in #PPC! From the Experts If you are watching what’s happening... 
by Andrea Taylor | Apr 2, 2025 | Keyword Strategy & Research
After 11 years in PPC, I’ve tested many keyword research tools. In that time, PPC has changed so drastically and there are more tools at our fingertips than ever before. Of course I utilize Google Keyword Planner and other third party tools for my research, but... by Andrea Taylor | Mar 3, 2025 | Coffee & Catch Up
Happy first Monday of March, friends! Let’s hop into what you may have missed last week in #PPC! From the Experts Google Ads run different auctions for each ad location:Â An update to a Google document has some PPC pros wondering what changed and why advertisers... by Andrea Taylor | Feb 24, 2025 | Coffee & Catch Up
After a week off, we’re back with what you might have missed last week in #PPC! From the Experts B2B marketing on TikTok: What you need to know:Â While this channel might seem like a mismatch for B2B, older demographics and professional audiences have seen... by Andrea Taylor | Feb 10, 2025 | Case Study
Happy Monday! Let’s hop into what happened last week in the world of #PPC! From the Experts New LinkedIn Optimization Goal for Qualified Leads:Â This new setting allows you to optimize toward qualified leads! Amazon Ads for Lead Gen Businesses: Is It Worth...