by Bethany Bey | Jul 11, 2017 | Campaign Strategy, Google AdWords
Google has many targeting options available to help advertisers reach the correct audience. One of the settings you need to select for each campaign you create is Language. This may seem pretty straight-forward, but as with most things in Google, there are some... by Clix Admin | Apr 11, 2017 | AAA Needs Updating, Ad Copy Strategy, Campaign Strategy, PPC Tactics
Having worked in the PPC industry for over 10 years, I’ve built a lot of campaigns. The AdWords default setting for ad rotation when you first setup a campaign is “optimize for conversions”, but every time I go through the process, I change ad...