by Andrea Taylor | Jun 10, 2025 | Coffee & Catch Up
The summer certainly hasn’t been quiet in digital marketing. Let’s hop into what you might have missed last week in #PPC! From the Experts Google Marketing Live was full of announcements this year. If you want a full recap, check out this post from Search... 
by Andrea Taylor | Sep 23, 2024 | Coffee & Catch Up
Let’s hop into what happened last week in the world of #PPC! From the Experts Where AI falls short in high-stakes B2B industries: Like many things in PPC, you can’t take a one-size-fits-all approach on AI in B2B marketing. Learn where human expertise... 
by Andrea Taylor | Oct 7, 2021 | Instagram
Are you on Instagram? Most of my clients are on Facebook, but I have found that some B2B clients are hesitant to branch out into Instagram. Whether its that the platform doesn’t fit their goals or that it seems like their audience isn’t there, I’m... by Andrea Taylor | May 13, 2020 | AAA Needs Updating, LinkedIn Ads, LinkedIn Targeting
Back in 2017, we published a post about 4 Facebook Ad Copy Tips to Improve Performance. Even in 2020, those tips still hold true as great options for A/B testing ad copy in Facebook. That got me thinking about LinkedIn, where I spend a lot of time testing new ads and... by Andrea Taylor | Jun 24, 2019 | AAA Needs Updating, Instagram
I was scrolling through PPC posts the other day and came across “Instagram Ads for Real Estate Marketers: 10 Best Practices.” Since I’ve had clients in the real estate space in the past, I was interested in this post. This got me thinking about...