by Bethany Bey | Sep 27, 2017 | AAA Needs Updating, Tools & Automation
Reporting is an essential part of paid search management, whether it’s internal reporting to keep track of performance, or reporting you are sharing with clients. However, it can take up a lot of time. That’s why I’m always on the lookout for ways to... by Kristin Kusiak | Jun 21, 2017 | AAA Needs Updating, Efficiency, Excel Strategies, Uncategorized
Search Term Reports. In many ways, they are the backbone to the life and health of a PPC account. They reveal to you how Google is interpreting your phrase and broad match keywords to see the search terms that triggered your ad. I am reviewing search terms... by Kristin Kusiak | May 18, 2017 | AAA Needs Updating, Efficiency, Excel Strategies
Although I surely love coffee, I hope you don’t use “coffee filters” more than data sorting filters. My personal favorite filters in PPC are Excel filters. These make my day when it comes to reviewing data, yet too many people are unaware of this handy way of... by Clix Admin | Mar 13, 2017 | AAA Needs Updating, LinkedIn Ads
A few days ago I was having a conversation with a colleague about the discrepancies often seen between various data sources. The client in question was ramping up their LinkedIn advertising and those numbers seemed to be particularly problematic. As we were...