by Tim Jensen | Jun 14, 2021 | Display Advertising, Programmatic Display
You might be simply looking for options to expand beyond Google search campaigns. On the other hand, your client or boss may have tasked you with researching programmatic advertising options. Whatever the motivation for your research, you’ll likely be... by Andrea Taylor | Mar 26, 2021 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and thanks for joining us for #PPC News & Views! From the Engines Microsoft Ads Introducing ad suggestions with auto-apply to boost ad performance Outbrain What Will a World Without Cookies Mean for the Open Web? Outbrain’s Point of... by Clix Admin | Oct 21, 2020 | AAA Needs Updating, Display Advertising, Gmail
When Gmail ads first came out years ago, I initially was not a fan. But looking back, my incorrect opinion was my own fault. This is because I looked and set up Gmail ads with the same approach as I did my normal Display Network campaigns. Yes, Gmail is part of the... by Abby Woodcock | Oct 7, 2020 | AAA Needs Updating, Display Advertising, Responsive Ads
For awhile now, we’ve been hoping for more format options and better-looking Responsive Display ads from Google. I know that some of our extremely brand image-conscious clients have even requested that we only run Banner ads and opt-out of Responsive formats... by Clix Admin | Sep 30, 2020 | AAA Needs Updating, Display Advertising, Google Ads
This is the second in a two-part series on how to review automatic placement reports for Google Display Network campaigns. In my last post, I discussed how to review the content of the placements and evaluate if they’re a good fit for your account. In this post,...