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Introducing The New Google Ad Grants Dashboard

by Kristin Kusiak | Jan 9, 2020 | AAA Needs Updating, Google Ads

If you have a Google Ad Grants account, you know that one of the most important aspects of maintaining the account is ensuring that you remain in compliance. I had been doing a few manual checks every week on the Ad Grants account that I manage to ensure it remains in...

The Quirks of Remaining in Google AdGrants Compliance

by Kristin Kusiak | Jan 21, 2019 | AAA Needs Updating, Google Ads

Last year, Google implemented wide-sweeping changes for Google AdGrants accounts. Initially, those changes transformed some Grants accounts and hurt others. The account I manage was greatly helped by the changes since the CPCs for their keywords were simply more than...

Another Look At Google Grants Changes

by Clix Admin | Feb 28, 2018 | AAA Needs Updating, Google AdWords, Optimization

Yesterday we posted about positive changes to a Google Grant account with the use of CPA bidding. Those positive changes came after updates to the AdWords Ad Grants program which were announced back in December. However, not all accounts respond the same to such...

Evaluating Google Ad Grants Changes In the First 6 Weeks

by Kristin Kusiak | Feb 27, 2018 | AAA Needs Updating, Google AdWords

There was a large outcry in the Google Ad Grants community when big changes were announced last December. A look at the announcement thread in the forum gives you an insiders view. If you’re not familiar, with the changes, most of them weren’t anything alarming. The...

A High-Level Guide to Google Ad Grants

by Kristin Kusiak | Dec 5, 2017 | AAA Needs Updating, Google AdWords

Google has generously made available a way for non-profits to extend their voice via free search ads through a program called Google Ad Grants. It’s a wonderful way for non-profits to save money while expanding their reach. What is Google Ad Grants? Google Ad Grants...
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