by Tim Jensen | Nov 20, 2019 | AAA Needs Updating, Google Tag Manager
Last week, I had the privilege of presenting at SMX East in NYC about tracking user engagement with Google Tag Manager. GTM is a powerful tool, and many marketers aren’t using it to its fullest capabilities. Here are the key points of my session: You Need to Measure... 
by Kristin Kusiak | Sep 18, 2019 | Analytics, Google Tag Manager
Mostly likely, you’ve used Google Tag Manager to implement your basic tags, but it allows you to implement a wide variety of useful tools to help you make better marketing decisions. This post assumes you have some basic working knowledge of GTM and already have... 
by Tim Jensen | Jan 15, 2019 | Analytics, Google Tag Manager
Wish you could see better data about how users engage with embedded YouTube videos on your website? Sure, Google Analytics will show you how many people visited the page containing your video, but by default you won’t see performance for the video itself without... by Clix Admin | Sep 7, 2018 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Click Consult Knowledge Base – Understanding abandoned shopping baskets: Adding items to a cart is half of the battle, but what if... 
by Kristin Kusiak | Dec 19, 2017 | Analytics, Tracking
Google Tag Manager (GTM) is a fabulous tool to house all your website or mobile app tags and code snippets. While the basics are fairly easy to follow and implement, some of the more advanced capabilities can seem daunting and overwhelming. I recently tackled...