by Kristin Palmer | May 18, 2017 | AAA Needs Updating, Efficiency, Excel Strategies
Although I surely love coffee, I hope you don’t use “coffee filters” more than data sorting filters. My personal favorite filters in PPC are Excel filters. These make my day when it comes to reviewing data, yet too many people are unaware of this handy way of... 
by Clix Admin | Oct 29, 2014 | AAA Needs Updating, Halloween 2014, Special Series
In most movies, ghosts are portrayed as specters to be feared. I have yet to meet someone that wanted to be haunted (hey, that rhymes). Sometimes they can even influence the world of the living in negative ways (looking at you Stay Puft Marshmallow Man and Slimer).... by Clix Admin | Oct 25, 2014 | AAA Needs Updating, Halloween 2014, Special Series
Caution: Spoiler Alert (but if you haven’t seen The Sixth Sense by now, you’re not going to) I remember the first time I watched The Sixth Sense. That point at the end when you learn that Bruce Willis’ character has been dead the whole time? Yeah, I... by Clix Admin | Oct 21, 2014 | AAA Needs Updating, Halloween 2014, PPC Tactics, Special Series
You wake up feeling great, have yourself a fantastic morning, then get settled in and ready to look at your PPC account. Something’s off. Maybe conversions have tanked or skyrocketed. Maybe your CTR data is very inconsistent. Your costs may have plummeted or gone... by Clix Admin | Mar 31, 2014 | AAA Needs Updating, PPC Tactics
The phrase “Big Data” has been all the rage recently. Companies talking about using their Big Data to make decisions based on well, large amounts of data, to yield big results in their businesses. Great! Sounds like fun right? But what if you don’t have big data? What...