by Andrea Taylor | Mar 21, 2022 | Coffee & Catch Up
After a few weeks off, we’re back! Let’s hop into what happened last week in the world of #PPC! From the Experts Analytics, Display, and Retargeting Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4: We all knew it was... 
by Andrea Taylor | Nov 8, 2021 | Coffee & Catch Up
Happy Monday and thanks for joining us for our second week of Coffee & Catch Up! We hope this is a fun way to start your Monday. From the Experts Paid Search Google Ads Performance Max Campaigns Best Practices: Now that these campaigns are available to everyone,... by Andrea Taylor | Oct 15, 2020 | AAA Needs Updating, Campaign Strategy
This is the second of a two-part series on brand safety in 2020. Yesterday, I outlined brand safety in Google Ads and Microsoft Ads. Brand safety is a term that has become increasingly popular for digital advertisers in the last couple of years. If you want a recap of... by Andrea Taylor | Oct 14, 2020 | AAA Needs Updating, Campaign Strategy
This is the first of a two-part series about brand safety features in 2020. We’ve all been there: surfing the web when a terribly misplaced ad pops up on the web page. It could be an inappropriate placement next to an ironic news article or a truncated headline... by Bethany Bey | Feb 26, 2020 | AAA Needs Updating, Ad Copy Strategy, Bing Ads, Microsoft Ads
Tailoring your ad copy for different audiences is an essential part of any successful advertising campaign. Microsoft has announced their release of IF functions globally that will help advertisers easily tailor their ad copy based on device and audience. Using IF...