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Clix Marketing Blog’s #PPC News & Views: Friday, July 27, 2018

by Clix Admin | Jul 27, 2018 | AAA Needs Updating, PPC News and Views

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts CPC Strategy Why Paid Branded Search Matters (Or How To Lose $40k in Two Weeks): Ever wondered what would happen if you dropped...

With B2B Targeting, You Have to Go the Extra Mile to Know Your Audience

by Clix Admin | Aug 9, 2016 | AAA Needs Updating, Audience Targeting, Lead Generation

Much has been written about B2B targeting in the digital advertising space. For good reason, too. B2B targeting is a complicated topic with myriad strategies that vary from channel-to-channel and industry-to-industry. One of the main ideas that all B2B marketers focus...

My New Favorite B2B Lead Gen Tool: Bizible

by Clix Admin | Sep 3, 2015 | AAA Needs Updating, Agency Life, Lead Generation, Marketing Strategy

Over the last couple years, lead gen accounts have been making some changes. First, success was determined solely by the number of leads you produced. Then it wasn’t just the volume, but the quality of leads. Then we started paying attention to if leads were...

Multi-Channel Series Part 6: PPC, Sales & Business Intelligence

by Clix Admin | Apr 2, 2015 | AAA Needs Updating, Multi-Channel Series, PPC Industry

This post marks the sixth and final article in a series on sharing insights across marketing channels and focusing on the benefit of combining paid digital media with other channels in your marketing plan. Check out Part 1: Social, Part 2: Offline & Online, Part...

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