by Amanda Meli | Apr 25, 2023 | Case Study
Paid media has been leveraged for quite some time now to help brands drive sales and website traffic for brand awareness. However, we have seen an uptick in influencer marketing in the recent past especially on the social media channels, Tik Tok and Instagram. Both... 
by Tim Jensen | Apr 12, 2021 | Microsoft Ads, PPC Tactics, Search Advertising
DuckDuckGo has been building a name for itself as the privacy-focused search engine, using aggressive promotion to the point of putting up billboards in major metro areas across the US. This search platform has seen exponential growth in users, with total queries... 
by Abby Woodcock | Mar 11, 2021 | Audience Targeting, Campaign Strategy, Goals, Marketing Strategy, PPC Tactics
This is the second post in a two-part series covering When & How to Expand to New PPC Ad Channels. In my previous post, I shared some recommendations to help you determine if it’s time to expand to new ad channels. Key considerations should be your existing... 
by Abby Woodcock | Jan 7, 2021 | Campaign Strategy, Goals, Marketing Strategy
As we begin a new year, you might be tasked with preparing a presentation for an annual review meeting to cover 2020 campaign performance. Whether your client’s business was lucky enough to have survived or thrived in the volatile year of 2020, you’ll have...