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Our Favorite Microsoft Excel Functions & Features

by Andrea Taylor | Oct 22, 2018 | AAA Needs Updating, Excel Strategies

We recently shared our favorite PPC tools for campaign management and reporting. Aside from those tools that we use frequently, we are also constantly utilizing Microsoft Excel (like every other PPC account manager)! We thought we would share our favorite Excel...

Ad Copy For PPC Champions: Analysis & Best Practices

by Andrea Taylor | Feb 2, 2016 | AAA Needs Updating, Ad Copy Strategy, Bing Ads, Google AdWords, Search Advertising

It’s the beginning of 2016 and what better way to kick off the year than with cleaning up your PPC ads! Occasionally, especially at the year-end, things slip up and suddenly your ads are in a tangled mess. Below are a few of my favorite ways to analyze and...

Using Pivot Tables to Visualize Search Query Mismatches

by Clix Admin | Feb 11, 2015 | AAA Needs Updating, Excel Strategies, Google AdWords, Keyword Strategy & Research

“Can’t we just pause anything under our goal CPA?” Sometimes it’s hard to explain what an ecosystem a paid search account actually is. All these little pieces weave together to create the account and the results that you see, but the most...

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Clix Marketing is a digital advertising agency specializing in paid search, social & display campaigns. Our team skillfully creates and manages campaigns for our clients in Google, Microsoft / Bing, Facebook / Instagram, LinkedIn, Twitter, Quora, Pinterest, and many other online channels. If you need to drive direct revenue or leads from your website, Clix is the expert partner you’re searching for.

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