by Abby Woodcock | Mar 6, 2019 | AAA Needs Updating, Audience Targeting, Display Advertising
Late last year, Google announced it would be migrating audience keywords to Custom Intent targeting for Display Network campaigns. You may have noticed the ‘self-migration flow,’ as Google calls it, in your keyword-targeted Display campaigns since December... by Clix Admin | Oct 17, 2015 | AAA Needs Updating, Digging Into Display, Display Advertising, Google AdWords
Once upon a time, there weren’t many ways you could target display. Nowadays, there are a lot of options, and the best part is, you can use more than one at a time to laser-focus the users you want to go after. The Display option bar within Google AdWords notes... 
by Clix Admin | Jun 5, 2013 | AAA Needs Updating, Display Advertising, Retargeting, Social Advertising
“Must manage Search campaigns. Must make them work. Nothing else matters.” Um… Do you have blinders on? Suffer from a one-track mind? Stuck in a rut? No matter what you call it, the truth is anyone who is managing Search campaigns and ignoring all other...